The Savoy × MLK Grande Parade
Official Grande Sponsor Agreement
Houston's Premier Cultural & Civic Showcase

The Savoy Grande Sponsorship

A transformative $50,000 annual partnership anchoring Third Ward’s favorite dining and nightlife destination at the center of Houston’s historic MLK Grande Parade, amplified by broadcast news coverage and media visibility.

300,000+
In-Person Attendees
Cover
Digital Keepsake Program
VIP Hub
On-Site Savoy Broadcasts
$50,000/yr
Grande Sponsor Tier
Confirm Grande Sponsorship ($50,000) →
LIVE FROM THE SAVOY
Ava Remote Anchor Live at The Savoy HTX
Exclusive Media Feature

Broadcast Openings & VIP Interviews from The Savoy

The Savoy will not just be a logo on a banner—it will serve as our official Live Hospitality & Broadcast Hub throughout the MLK Grande Parade season.

  • ✦ Ava On-Location Broadcasts: Recorded news story openings and official parade updates filmed right inside The Savoy bar and lounge.
  • ✦ VIP & Celebrity Interviews: Parade Grand Marshals, civic icons, and visiting dignitaries interviewed on-camera inside The Savoy.
  • ✦ Third Ward Community Spotlight: National and citywide broadcast syndication highlighting The Savoy's food, drinks, and cultural leadership.
Comprehensive Deliverables

What The Savoy Receives

Deliverable 01

Front Cover Feature in Digital Commemorative Booklet

The Savoy receives exclusive Front Cover honors in the official MLK Grande Parade Commemorative Booklet. As an exclusively digital interactive publication, it is distributed citywide via QR code placards along the parade route, email blasts, and the official website—featuring interactive tap-to-reserve buttons, menu links, and video playback.

Exclusive Front Cover 100% Digital & Interactive Direct Tap-to-Book Links
Deliverable 02

Premium Print & Signage Dominance

Marquee logo integration on all official parade printed assets across Houston: downtown and Third Ward street banners, stage backdrops, VIP lanyard passes, step-and-repeat media walls, and promotional flyers.

Step & Repeat Walls Route Banners VIP Badges
Deliverable 03

Year-Round Official Hospitality Headquarters

The Savoy becomes the exclusive year-round host venue for all MLK Grande Parade committee meetings, sponsor appreciation mixers, scholarship announcement press conferences, and post-event VIP parties.

365-Day Venue Traffic Civic & Business Leaders Guaranteed Event Tabs
Sustained 365-Day Promotion

The 12-Month Promotional Calendar

A \$50,000 annual partnership that delivers marketing returns every single month. Monthly Ava broadcast cut-ins, seasonal dining promotions, and dedicated email marketing to 50,000+ Houstonians.

12 Monthly Campaigns
JANUARY
MLK Parade Weekend & VIP Brunch
Grand Marshal broadcast kickoff & official afterparty host.
FEBRUARY
Black History Month Spotlight
Third Ward culinary legacy & Black excellence showcase with Ava.
MARCH
Rodeo After Dark & Patio Launch
Late-night kitchen & cocktail hub for rodeo attendees.
APRIL
Spring Brunch & Live DJ Sessions
Outdoor patio weekend brunch campaign across social reels.
MAY
Cinco & Memorial Day Weekend
Summer kickoff party and specialty cocktail menu features.
JUNE
Juneteenth on Emancipation Ave
Historic corridor celebration, live broadcast & community festival.
JULY
Summer Nights & Late Bites
Hookah, craft cocktail specials, and happy hour spotlight.
AUGUST
Educator & Community Mixer
Back-to-school networking night & teacher appreciation specials.
SEPTEMBER
Football Season Kickoff Hub
Texans & HBCU game watch parties at The Savoy bar & patio.
OCTOBER
Culture & Cocktails Series
Quarterly live panel interview with Houston business leaders.
NOVEMBER
Friendsgiving & Food Drive
Community giving hub & pre-holiday gathering destination.
DECEMBER
Holiday Buyouts & NYE Countdown
Private corporate party push and New Year's Eve tickets.
High-Impact Media Production

Promotional Video Package

4 Cinematic Production Deliverables
🎬
1× 60-Sec Brand Anthem
A cinematic, high-energy profile capturing The Savoy’s craft cocktails, culinary excellence, patio vibes, and Third Ward heritage.
📱
2× 30-Sec Social Cutdowns
Fast-paced, vertical-optimized reels (9:16) for Instagram & TikTok spotlighting Weekend Brunch, Happy Hour, and Game Day excitement.
🏆
1× Official Parade Highlight Recap
An official MLK Parade Day recap featuring The Savoy’s VIP hospitality presence, celebrity attendees, and crowd excitement.
🎙️
Ava Broadcast Segments
Multi-episode recorded news story opens featuring Ava reporting directly from The Savoy for syndication and web distribution.
Recommended Operational Upgrade

Never Miss Another Customer Call: Zen Front Desk AI

The Savoy's Operational Challenge: During busy shifts, managers and bartenders are focused on customers in the room, meaning phone calls go unanswered—costing The Savoy high-value table bookings, brunch reservations, and private event buyouts.

Zen Front Desk deploys a dedicated, warm, conversational AI Voice Concierge trained specifically on The Savoy HTX's menu, hours, parking/valet, private dining, and events.

  • ✓ Answers Instantly 24/7/365: Zero hold times, zero busy signals, warm Southern hospitality.
  • ✓ Instant Text-Backs: Automatically texts callers reservation links, current menus, or hookah/bottle service guidelines while on the line.
  • ✓ VIP & Large Party Routing: Instantly detects corporate buyouts and urgent calls to transfer directly to management.
Zen Front Desk Concierge
$449/mo
Full 24/7 Voice Coverage for The Savoy
Add Zen Front Desk Upgrade

Billed separately & directly via Zen Front Desk. Cancel or pause anytime. Includes custom voice prompt sculpting.

Partnership Confirmation

The Savoy Bar & Grill as the premier Grande Sponsor ($50,000/yr) of the MLK Grande Parade, uniting Houston’s premier Third Ward landmark with Texas's grandest civil rights celebration.

$50,000
Annual Grande Sponsorship
Confirm Grande Sponsorship →